State Farm Begins New How-To Video Series on Repair Procedures

State Farm Begins New How-To Video Series on Repair Procedures


State Farm is launching a new series of online videos for repairers offering repair tips. Debuting as a new series called “Hi-Tech Toolbox Tips and Techniques,” upcoming videos will offers tips on estimating photography, plastic repair and more.

Accessible as a YouTube playlist, the first in the series on digital photography techniques in the shop has already been posted online. State Farm is also planning a plastic repair series featuring 11 videos, plus ten plastic repair troubleshooting tips as part of the series.

The new playlist, available here, is in addition to the original Hi-Tech Toolbox series available here.

State Farm said it is producing the series in the belief that providing information in a format that can be viewed by all repairers and technical schools is in the best interest of their shared customers.

This announcement is in keeping with many of our customers who are working at creating video Standard Operating Procedures.   The term standard operating procedure, or SOP, is used in a variety of different contexts, including healthcare, aviation, education, industry, and military.  The International Conference on Harmonisation (ICH) defines SOPs as “detailed, written instructions to achieve uniformity of the performance of a specific function”.   Basically, an SOP provides employees with a reference to common business practices, activities, or tasks. New employees use an SOP to answer questions without having to interrupt supervisors to ask how an operation is performed.

While SOPs are a valuable training tool, creating video SOPs have some clear pros and cons.  Here are a few:


  • The highly engaging nature of video makes them more likely to be reviewed by employees versus a written version.
  • Employees are able to clearly see demonstrated exactly how they should perform the operation, step-by-step.
  • SOPs maintain the health and safety of all workers. Especially in manufacturing settings where heavy equipment is involved, SOPs can help ensure that employees operate equipment properly to prevent injuries.
  • Having standard operating procedures specific to your company’s line of business ensures that everyone’s working the same way, limiting the cost of additional trials to explain inconsistent results.
  • People need consistency to be their most productive. When there’s no doubt about what format a document should take, whether equipment should be cleaned and where supplies should be stored, people can simply do their jobs without stopping to ask questions.  This makes them more efficient.


  • The video SOPs must be fairly short to be able to maintain the attention of the student or employee.  Long videos lose much of their effectiveness.
  • If any part of the operation changes or is updated, the entire video is obsolete.
  • The video SOPs are much more difficult to update than a written version.
  • In order to be useful SOPs should be up-to-date with current practices and reviewed on a regular basis (e.g. every 1-2 years).  The on-going cost of updating needs to be considered on an annual or bi-annual budgeting basis.

TEAM Marketing Group can help you write, film and produce your Standard Operating Procedure (SOP) videos in a way that helps you capitalize on the pros and minimize the cons of the video format.  Call us today to learn more about video  SOPs – 303.220.8326.